It’s Time To Outsource Marketing

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December 16, 2015
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It’s Time To Outsource Marketing

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We all know the saying “Time is money”. The busy entrepreneurs probably know the best that saying. In that manner we decided to share an article that will help you to save time and allow you to focus on other more pressing tasks. Hopefully with additional time on your hand you should be able to make more money.

And how can you achieve that? It is not that complicated, outsource. While you can outsource pretty much everything these days, this article we will be focusing on outsourcing marketing. If you are still wondering why should you outsource while you can manage all the task, you should rethink do you want to be overwhelmed with time consuming task while you can focus your attention to more important things such as growing your business.

From our experience we can tell that sometimes outsourcing have negative connotations, like in Croatia. When government tried to outsource public sector that lead to public objections mostly because unions successfully created an image where outsourcing is just a synonym for losing jobs. But outsourcing really is the mark of a successful and growing entrepreneur and stable country.

Now back to the theme here are 15 marketing tasks you can outsource.

  1. Creating visual content
    Visual content marketing is essential in today’s marketing world. Clear, eye-catching graphics take serious time to create. A single image could take up to thirty minutes. Outsourcing the project takes less time and effort, and it costs less than completing the task personally. A skilled designer can improve the quality and quantity of your visual content and take your marketing to the next level.
  1. Curating content for social media
    In order to keep your social media on the up and up, you should always be curating great content to share with others. Even if you’re curating like a pro, it takes time. Provide your assistant with specific instructions, and let them do the curation. You can grow your social media presence without thrashing your schedule.
  1. Responding to blog comments
    I choose to respond to hundreds of blog comments for my personal blogs, quicksprout.com and neilpatel.com. However, I can certainly attest to the value of assigning an assistant to this task. If comments are nothing more than “thanks!” or “I appreciate it,” then you should probably outsource this time-consuming task.
  1. Identifying and submitting to relevant directories
    For local SEO, adding your business to relevant industry directories is critical for enhancing NAP citations. Often however, directory submission is a time-consuming process. (Think filling out massive forms.) Outsource ASAP!
  1. Identifying guest blogging opportunities
    Guest blogging is a powerful method for growing your brand, your site’s authority, and your marketing. I suggest outsourcing the process of finding relevant sites and submitting content to them.
  1. Infographic creation
    No matter how skilled you are at Photoshop, an infographic requires a lot of time to create. I’ve been outsourcing my infographics since the beginning. Professional infographic designers are a lot better than I am. You may have to hire two people for infographic development — a researcher and a designer. The researcher creates the idea and does the research for the infographic, and the designer does the rest.
  1. Syndicating content
    If you’re into content syndication, good for you. Be careful, though. Doing it wrong could cause more harm than good. I suggest outsourcing this process to someone who is familiar and comfortable with high-quality syndication.
  1. Monitoring market mentions and alerts
    Keeping tabs on what the world is saying about you and your brand is an important part of good business, but it can be a massive time drain. Outsource this process to someone else.Note: You can, of course, use an automated system like Mention.com. Even so, outsource the review and setup of these systems to someone else. You don’t need to know about every mention of your business; you only need to know about the ones that matter for strategy and business decision-making.
  1. Blog tasks
    Blogging has a lot of moving parts. The following tasks can be outsourced to make the process flow:
  • Backing up your blog
  • Developing blog topics and titles
  • Formatting blog articles
  • Proofreading blog articles
  • Copy editing blog articles
  • Installing plugins and updatesYou may wish to maintain a hold on your own writing, but others can assist you with the distracting details.
  1.  Video creation
    If you’ve been creating your own videos up to this point, you have my respect. Now it’s time to outsource this process. Video creation is one of the most time-consuming marketing activities that I’m aware of.
  1. Conversion rate optimization
    CRO can earn huge dividends for your business. I highly recommend it. This, too, is a task for outsourcing. You can either hire an agency to take over the entire effort, or simply assign someone to create the split tests and provide you with the results. Like other aspects of marketing, CRO is complex and can be unwieldy unless you have a system for approaching it and implementing change.
  1. Posting to social media
    Yes, you should still be posting to social media yourself. There’s no sense in entirely removing yourself from the equation. Besides, it could be enjoyable. However, scheduling posts for consistent output is a job for an assistant.
  1. Designing your social media profiles
    It is essential for your social media profiles to look eye-catching and unique. It’s helpful to have a cohesive set of images, profile pics, banner images, and other features. Assign this task to a professional designer.
  1. Retargeting
    Ad retargeting is a great strategy. For best results, outsource it. Setting up the software yourself and making it just right can lead to a massive loss of valuable time.
  1. Marketing reports
    A good report takes a lot of time to create. As a marketer, however, your life depends on successful assessment of the data. Create a list of reports, including the exact data points you want to see, and send this task to someone else. When someone hands you a stack of fresh, visually appealing, and actionable reports, you instantly gain hours of time, tons of strategy, and a major leg up in your marketing.

Here are four tips that will make outsourcing a good experience for everyone:

  • Scale up. Don’t outsource all of your marketing right away. Be selective with the tasks you choose to delegate to others.
  • Always be watching. As the saying goes, out of sight, out of mind. Don’t allow outsourced tasks to become neglected. Check in with your service providers and regularly view reports.
  • Know exactly what you want to outsource and why. Once you get the hang of it, outsourcing can be fun. It can also be addicting. This is a good thing. The more you outsource, the more freedom you create for yourself. Take care that you are outsourcing with a strategy in mind, not just because it is something you believe you need to do. A marketing system that is outsourced without any cohesion or oversight can easily fall apart.
  • Just outsource something. The biggest hurdle to outsourcing is starting. Pick something — anything — and outsource it. Once you get a taste of outsourcing, you’ll never go back.

 

Conclusion

We believe that no matter who you are, a startup entrepreneur or a marketer in an established business, there is so many advantages in outsourcing for you.

If you are in look for young and creative people we believe we can help you, so if you have any additional thoughts or questions you can leave a comment or contact us via email. We’ll gladly respond to you.

 

Source: Forbes

4 Comments

  1. Wollrock says:

    Interesting.

  2. This really answered my problem, thank you!

  3. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!